Why join the workshop?
Success stories of most consumer goods or services companies have shown the significant role of marketing in the growth of an organization.
It is important that awareness and understanding of the customers and competition are not only the responsibility of the marketing department but the whole organization. After all, strategies such as market diversification, market development, product line extension, and so on, rely on a deep understanding of the possibilities of marketing.
At the end of this highly-interactive workshop, participants will be able to:
Recognize the holistic role of marketing in the growth and profitability of an organization
Understand the different customers in the marketplace and be customer-driven when making business decisions
Apply various marketing principles, tools and frameworks in planning and implementing business strategies
Who Should Attend:
The workshop is ideal for professionals who are new in the marketing industry. Non-marketing executives or those in other business functions (e.g. sales, operations, business development, finance, HR, etc) who wish to understand and integrate marketing to their strategies are highly encouraged to attend.
More specifically, this hands-on workshop will cover the following topics:
Definition of Marketing
Role of Marketing in the Organisation
Frame of Reference/ Competition Landscape
Brand Pyramid Model
Brand Development Phases
Jan 24 - 24, 2018