CONTINUING PROFESSIONAL DEVELOPMENT FOR CPAS

INQUIRER CORE COURSES

OTHER COURSES

  • Essentials of Social Media Management: Amplify your Brand and Engage your Customers
  • Planning and Leading Productive Meetings: Optimizing your Time to Attain Results
  • Developing an Attitude of Professionalism: Values and Attitudes for Success
  • Effective Workload Management: Everyday Techniques to Get Things Done
  • Multi-Generation Workforce Management: Bridging Work Styles across a Diverse Workforce
  • Project Management Skills for Everyday Tasks: Adopting the Mindset from Planning to Execution
  • Handling Conflicts in the Workplace: Building Trust and Sensitivity
  • Customer Service Recovery: Win Back Customers and Keep Them for Good!
  • Effective Video Production: How to Produce Interesting, Compelling, and Viral Videos
  • Critical Thinking and Decision Making in the Workplace: Analyze and Implement Effective Solutions
  • The R.O.I. on a Customer Service Mindset: Reaping the Benefits of a Customer Service Culture
  • Professional Image and Presence: Civility and Etiquette in the Modern Business Setting
  • Managing People Development: A Toolbox Session on Initiating and Managing Programs for Employees Satisfaction and Productivity
  • Supervisory Essentials: From Task to People Management
  • Interactive & Engaging Presentation Skills: Applicable Tools & Techniques for your presentation
  • Sales Proficiency Training (SPRING): Methods and Techniques in Sales & Negotiation
  • Digital Marketing Toolbox: Using the Paid, Owned, and Earned Model
  • PHONETOGRAPHY: Explore, Create, & Inspire using your Smartphone
  • Supervisory Essentials Training: Leader as an Effective Communicator
  • MS Excel Made Simple: Beginners Guide to Basic Excel
  • CODING FOR KIDS (PART 1): Enhancing Creativity & Critical Thinking
  • Mastering MS Excel: An Advanced MS Excel Course to Optimize Its Functions and Tools for Data-driven Tasks
  • CREATE A STRESS - FREE SPACE: Managing Stress for a Happier and Healthier you
  • Building and Condo Management: Property & Facility Management, Leasing and Preventive Maintenance
  • Marketing 101: How Marketing is at the core of every growth strategy
  • Practical Enterprise Architecture
  • DIGITAL MARKETING MANAGEMENT: Native Advertising: Aligning Creative Thought Process and Storytelling with your Business Strategies
  • Back to Basics: Business Etiquette - Professional Guide to Projecting the Best Image of your Company
  • Basic Quality Toolkit: Apply the 8 tools used to improve Productivity, Efficiency and Effectiveness
  • Creating and Enhancing Relationships with Customers: How to Achieve Customer Engagement and Loyalty
  • Exploring MS Powerpoint and Beyond: Interactive and Engaging Presentation Tools
  • Coaching for Results and Impact: Developing a Coaching Culture in the Organization
  • Effective Selling: Elevating your Sales Game with Tools and Techniques to Close a Sale
  • Strategies in Digital Writing: How to Write Lean, Fast, and Viral
  • Comprehensive Maintenance and Facilities Management
  • Effective CSR Programs: Planning and Executing Relevant Programs with Social Impact
  • Basic Macros and Visual Basic Application: Simplify and Execute Spreadsheet Tasks in just One Click
  • Property Management of Subdivision Projects
  • Fundamentals of Developing People: Ensure your Employees' Growth and Productivity
  • Process Management: Documentation, Mapping, and Analysis - Improving Business Processes for Effective Execution and Output
  • Effective Negotiation Skills: Applying the Different Styles of Negotiation for Everyday Application at Work
  • Productivity Plus: Purpose + Passion = High Performance
  • Lean Thinking and Management: Eliminating Waste and Adding Value
  • Conflict Management: A Win-Win Approach
  • DIGITAL TRANSFORMATION: Maximizing technology to enhance Customer Experience, improve Operational Efficiency, and expand Business Models
  • Finance for Decision Making: A Course for Non-accountants to Understand the Accounting Cycle and Financial Reports
  • Tourism Marketing: Creating a Marketing Plan for your Tourism and Hospitality Business
  • Mindfulness in the Workplace: Improving your focus, creativity, and decision making
  • Full Stack Web Development: Acquire In-Demand Skills to Create an E-Commerce Website
  • Events Management: Techniques and Strategies on Planning and Launching Events
  • Crucial Conversations: How to deal with Power, Position and Authority
  • Handling Customer Complaints
  • Review Class for CISI Exam: International Introduction to Securities and Investment
  • Review Class for CISI Exam: International Introduction to Securities and Investment
  • Social Media Analytics: Drive results to your business through a data-driven approach
  • Getting Things Done: The Power of Execution
  • Leadership Excellence in Challenging Times: Future-proofing your Organization
  • Building and Condo Management: Property & Facility Management, Leasing and Preventive Maintenance (CEBU)
  • Strategic Key Account Management: Planning and Implementing Dynamic Account Strategies
  • Innovation Through Design Thinking: Techniques and Processes to Create User-focused Solutions in the Workplace
  • Simplified Tax Compliance for SMEs: Applying Best Practices and Approaches
  • Coding for Beginners: Explore a New Career in Programming
  • Present! - A Mindfulness Workshop for kids to improve focus and creativity
  • Chill Out: A Mindfulness Workshop for Teens to pay attention to current state of emotions
  • Effective Visual Communication: Create Compelling Content
  • Handling Conflicts in the Workplace: Building Trust and Sensitivity
  • Project Management Toolbox: Adopting the Mindset from Planning to Execution (CEBU)
  • Speaking with Confidence: Overcoming Anxiety in Public Speaking
  • Graphic Design Basics: Creating Artwork for Multiple Channels
  • Project Management Toolbox: Adopting the Mindset from Planning to Execution
  • Selling to Managing: Making the Leap from Individual Performer to Sales Leader
  • Create an Impactful Online Brand Image: Ensure a Connection with your Target Audience
  • Practical Labor Relations: Useful Advice and Tips on Employee Discipline
  • Highest and Best Use of Properties: Determining the Best Use and Highest Value for Maximum Profit
  • Critical Thinking and Decision Making in the Workplace: Analyze and Implement Effective Solutions (CEBU)
  • Practical Labor Relations: Useful Advice and Tips on Employee Discipline
  • Effective CSR Programs: Planning and Executing Relevant Programs with Social Impact (CEBU)
  • MACE: Developing Content & Building Connections with Media - Ensure your Brand Image Internally and Externally
  • Basic Selling: From Tactical to Strategic Selling
  • Essentials of Business Communication: Written and Oral Communication for Everyday Use
  • eLearning Instructional Design & Development Certification Workshop
  • Design Thinking for Innovation: Techniques and Processes to Create User-focused Solutions in the Workplace
  • Leading Digital and Culture Transformation: Unifying Technology and Culture for Impactful Change
  • Speaking with Confidence: Overcoming Anxiety in Public Speaking (CEBU)
  • Emotional Intelligence in Leadership: Knowing Yourself and Leading Your Team Effectively
  • Copywriting Essentials: Create Clever and Compelling Copy
  • Effective Business Writing (CEBU)
  • MACE: The Essentials of Social Media Management - Amplify Your Brand and Engage Your Customer
  • Create an Impactful Online Brand Image: Ensure a Connection with your Target Audience (CEBU)
  • Delighting Customers: Knowing, Serving, and Keeping Them
  • Authentic Conversation: Getting Comfortable with Important and Meaningful Conversations
  • MS Excel Made Simple: A Professional's Guide to Excel
  • Create an Impactful Online Brand Image: Ensure a Connection with Your Target Audience
  • Effective Business Writing and Email Etiquette
  • Impactful Visual Communication: Maximizing the Design Process to Create Value
  • Creativity and Innovation Through Design Thinking: Techniques and Processes to Create a User-focused Solutions in the Workplace
  • Effective Negotiation Skills: Applying the Different Styles of Negotiation for Everyday Application at Work
  • Essentials of Business Communication: Written and Oral Communication for Everyday Use
  • Advanced MS Excel: Optimize Its Function to Ease and Simplify Data-driven Tasks
  • Advanced MS Excel: Optimize Its Function to Ease and Simplify Data-driven Tasks
  • Critical Thinking and Decision Making in the Workplace: Analyze and Implement Effective Solutions
  • Effective Virtual Meetings: Embracing New Mindsets and Behavior for Productive Discussions
  • Effective Management Skills: Building New Leaders in the New Normal
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    ₱ 6,200.00

    MACE: The Essentials of Social Media Management - Amplify Your Brand and Engage Your Customer

    Why join the workshop?

    Objectives:

     

    The objective of the program is to allow companies to translate the Brand’s Vision and Mission, and Core Creative Idea on different social media platforms, by creating effective digital campaigns through a monthly/quarterly content plan. The efficacy will be measured depending on the objective of each campaign, whether it be Reach, Engagement, Leads or E-commerce Sales.

    Who Should Attend:

    The workshop is ideal for marketing professionals specifically who handle brand management, advertisements, social media initiatives, etc. SME owners and managers are also encouraged to attend the program.

    Outline:

    1. Digital Branding: Translating your company’s vision and mission via online platforms

    • Importance of branding and digital marketing, and social media management

    • Strategy on a Page - parameters to consider when assessing your brand, and creating an effective online strategy structure

    • How to create a strong brand identity: Reassessing your company’s core creative idea

      • Vision and mission refresh

      • Telling a story using your core creative idea

      • How to use competitive research to your advantage

      • Audience persona - a deep dive analysis of your target market

      • Creating a brand bible to guide future campaigns

     

    1. Creating effective digital marketing strategies and social media management

    • Statistics of Philippines’ Digital Landscape

    • Online target market - reviewing the profile of PH’s target market, their behavior, how and when is the best time to launch a campaign

    • Objectives of different online platforms: a side by side comparison, strengths and weaknesses of Facebook, Instagram, Youtube, Google Search, and Twitter

    • Best practices for social media ads - tips on how to capture your audience’ limited attention

    • Crafting an efficient content plan that complements online and offline initiatives

    • Driving quality leads to your online platforms through boosting of social media ads

    • Analyzing your social media data for campaign optimization

    • Final tips on how to manage and maintain different social media platforms

     

    *Program fee is Php 6,200 + VAT



    Course Schedule:

    Feb 26 - 26, 2020

    View Speaker

    Dec 14, 2019