- Advanced MS Excel: Optimize Its Function to Ease and Simplify Data-driven Tasks
This is an online course.
- Advanced MS Excel: Optimize Its Function to Ease and Simplify Data-driven Tasks
This is an online course.
- Data Storytelling: Ensuring Your Audience is Informed, Interested and Inspired
Learn how to awaken and keep your audience's attention so they will…
- Project Management Skills for Everyday Tasks: Adopting the Mindset from Planning to Execution
- IT Service Management: Creating Value with Customers and Stakeholders
- 7th Effective Business Writing and Email Etiquette
- Grammar Review for Business Writing: Correcting Common Mistakes for Better Communication
- MS Excel Made Simple: A Professional's Guide to Excel
This is an online course.
- Critical Thinking and Problem Solving: Analyze and Implement Effective Solutions
Help your employees make better-quality decisions by engaging the way…
- Handling Customer Complaints: Understanding and Responding to Different Customer Behavior
A major challenge of any business is when customers complain about…
- Ensure Your Target Market Finds You: The Online Customer Journey
Businesses, large and small, brand new and established, continuously…
- Speak Your Mind: Expressing Freely with Respect & Realness
We all can express our ideas and thoughts through speaking. We can…
- Coaching Skills for High Productivity: Developing a Coaching Culture in your Organization
This virtual program is designed to equip supervisors, team leaders and managers…
- Effective CSR Programs: Planning and Executing Relevant Programs with Social Impact
- Managing Change: It Matters More Than Ever
Someone said that all management is the management of change. That…
- Agility for Business Recovery: Delivering Results through Agile Tools and Principles
- Social Media Analytics: Drive Results to your Business Through a Data-driven Approach
₱ 5,900.00
DIGITAL MARKETING TOOLBOX: Mobile Marketing 101
Why join the workshop?
This program discusses the available mobile technologies, provides samples on how to run campaigns targeted to the mobile community and push mobile as a first strategy to reach and engage customers on the channel they always use.
Objectives:
At the end of the program, participants will be able to:
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Explain – why mobile is the ideal medium for the company’s objectives
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Enumerate – the available technologies used in mobile marketing
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Identify – what channel is ideal for a specific brand objective and what’s a good design on mobile
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Apply – the mobile marketing concepts to roll out a successful campaign addressing the company’s objective, and mobile interface design principles to come up with an effective mobile site/app
Who Should Attend:
The workshop is designed for marketing, brand, sales and advertising practitioners, social media/ community managers, and businessmen.
Outline:
More specifically, this workshop will cover the following topics:
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Mobile Landscape & 2017 outlook
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Mobile Technology and Commonly used Services
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SMS
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Bar Code / QR Code
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Bluetooth
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Mobile responsive site
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Mobile Apps – IOS, Android, Windows
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Chat
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Augmented Reality
C. How can mobile marketing help?
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Engagement
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Communication
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Content Marketing
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User base growth
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Sales growth
D. Basics on Mobile Site / App Design
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Design Eras
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Human Interface Guidelines
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Interface
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Design Identity
Course Schedule:
May 26 - 26, 2017
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