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₱ 5,900.00
DIGITAL MARKETING TOOLBOX: Mobile Marketing 101
Why join the workshop?
This program discusses the available mobile technologies, provides samples on how to run campaigns targeted to the mobile community and push mobile as a first strategy to reach and engage customers on the channel they always use.
Objectives:
At the end of the program, participants will be able to:
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Explain – why mobile is the ideal medium for the company’s objectives
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Enumerate – the available technologies used in mobile marketing
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Identify – what channel is ideal for a specific brand objective and what’s a good design on mobile
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Apply – the mobile marketing concepts to roll out a successful campaign addressing the company’s objective, and mobile interface design principles to come up with an effective mobile site/app
Who Should Attend:
The workshop is designed for marketing, brand, sales and advertising practitioners, social media/ community managers, and businessmen.
Outline:
More specifically, this workshop will cover the following topics:
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Mobile Landscape & 2017 outlook
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Mobile Technology and Commonly used Services
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SMS
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Bar Code / QR Code
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Bluetooth
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Mobile responsive site
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Mobile Apps – IOS, Android, Windows
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Chat
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Augmented Reality
C. How can mobile marketing help?
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Engagement
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Communication
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Content Marketing
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User base growth
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Sales growth
D. Basics on Mobile Site / App Design
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Design Eras
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Human Interface Guidelines
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Interface
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Design Identity
Course Schedule:
May 26 - 26, 2017