• Essentials of Social Media Management: Amplify your Brand and Engage your Customers
  • Leading Effective Meetings: Optimizing your Time and Resources
  • Developing an Attitude of Professionalism: Values and Attitudes for Success
  • Effective Workload Management: Everyday Techniques to Get Things Done
  • LeaderShift Module 1: The Leader as a PEOPLE MANAGER: From Task to People Management
  • Multi-Generation Workforce Management: Bridging Work Styles across a Diverse Workforce
  • Project Management Skills for Everyday Tasks: Adopting the Mindset from Planning to Execution
  • LeaderShift Module 2: The Leader as a COMMUNICATOR: From Talking and Writing to Communicating
  • LeaderShift Module 3: The Leader as a PERFORMANCE COACH: From Performance Monitoring to Leading and Coaching
  • Handling Customer Complaints: Communicate and Connect with your Customers
  • CUSTOMER SERVICE SERIES 2: Customer Service Recovery:
  • DIGITAL MEDIA MANAGEMENT SERIES 4: Principles of Creative Video Production:
  • LeaderShift Module 4: The Leader as an INNOVATOR: From Typical to Critical Thinking
  • Critical Thinking in the Workplace: Analyze and Implement Effective Solutions
  • CUSTOMER SERVICE SERIES 3: The R.O.I. on a Customer Service Mindset: "Reaping the Benefits of a Customer Service Culture!"
  • Professional Image and Presence: Civility and Etiquette in the Modern Business Setting
  • Managing Employee Development: Creating Programs for Career Growth and Retention
  • Supervisory Essentials Training: From Task to People Management
  • Interactive & Engaging Presentation Skills: Applicable Tools & Techniques for your presentation
  • Sales Proficiency Training (SPRING): Methods and Techniques in Sales & Negotiation
  • Digital Marketing Toolbox: Using the Paid, Owned, and Earned Model
  • PHONETOGRAPHY: Explore, Create, & Inspire using your Smartphone
  • Supervisory Essentials Training: Leader as an Effective Communicator
  • MS EXCEL MADE SIMPLE: Beginners Guide to Basic Excel
  • CODING FOR KIDS (PART 1): Enhancing Creativity & Critical Thinking
  • ADVANCED MS EXCEL: Optimize its Functions to Ease and Simplify Data-Driven Tasks
  • UPCOMING COURSES

    CONTACT US

    Company Name:

    First Name:

    Last Name:

    Contact Number:

    Email Address:

    Message:

    ₱ 5,900.00

    DIGITAL MARKETING TOOLBOX: Mobile Marketing 101


    Why join the workshop?

    This program discusses the available mobile technologies, provides samples on how to run campaigns targeted to the mobile community and push mobile as a first strategy to reach and engage customers on the channel they always use.


    Objectives:

    At the end of the program, participants will be able to:

     

    • Explain – why mobile is the ideal medium for the company’s objectives

    • Enumerate – the available technologies used in mobile marketing

    • Identify – what channel is ideal for a specific brand objective and what’s a good design on mobile

    • Apply – the mobile marketing concepts to roll out a successful campaign addressing the company’s objective, and mobile interface design principles to come up with an effective mobile site/app


    Who Should Attend:

     

    The workshop is designed for marketing, brand, sales and advertising practitioners, social media/ community managers, and businessmen.


    Outline:

    More specifically, this workshop will cover the following topics:

    1. Mobile Landscape & 2017 outlook

    2. Mobile Technology and Commonly used Services

    • SMS

    • Bar Code / QR Code

    • Bluetooth

    • Mobile responsive site

    • Mobile Apps – IOS, Android, Windows

    • Chat

    • Augmented Reality

    C.  How can mobile marketing help?

    • Engagement

    • Communication

    • Content Marketing

    • User base growth

    • Sales growth

    D.  Basics on Mobile Site / App Design

    • Design Eras

     

    • Human Interface Guidelines

    • Interface

    • Design Identity


    Course Schedule:

    May 26 - 26, 2017