This virtual workshop focuses on reviewing the intersection of business,…
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This virtual program is designed to equip supervisors, team leaders and managers…
This program discusses the available mobile technologies, provides samples on how to run campaigns targeted to the mobile community and push mobile as a first strategy to reach and engage customers on the channel they always use.
At the end of the program, participants will be able to:
Explain – why mobile is the ideal medium for the company’s objectives
Enumerate – the available technologies used in mobile marketing
Identify – what channel is ideal for a specific brand objective and what’s a good design on mobile
Apply – the mobile marketing concepts to roll out a successful campaign addressing the company’s objective, and mobile interface design principles to come up with an effective mobile site/app
The workshop is designed for marketing, brand, sales and advertising practitioners, social media/ community managers, and businessmen.
More specifically, this workshop will cover the following topics:
Mobile Landscape & 2017 outlook
Mobile Technology and Commonly used Services
SMS
Bar Code / QR Code
Bluetooth
Mobile responsive site
Mobile Apps – IOS, Android, Windows
Chat
Augmented Reality
C. How can mobile marketing help?
Engagement
Communication
Content Marketing
User base growth
Sales growth
D. Basics on Mobile Site / App Design
Design Eras
Human Interface Guidelines
Interface
Design Identity
May 26 - 26, 2017
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