Why join the workshop?
This program discusses the available mobile technologies, provides samples on how to run campaigns targeted to the mobile community and push mobile as a first strategy to reach and engage customers on the channel they always use.
At the end of the program, participants will be able to:
Explain – why mobile is the ideal medium for the company’s objectives
Enumerate – the available technologies used in mobile marketing
Identify – what channel is ideal for a specific brand objective and what’s a good design on mobile
Apply – the mobile marketing concepts to roll out a successful campaign addressing the company’s objective, and mobile interface design principles to come up with an effective mobile site/app
Who Should Attend:
The workshop is designed for marketing, brand, sales and advertising practitioners, social media/ community managers, and businessmen.
More specifically, this workshop will cover the following topics:
Mobile Landscape & 2017 outlook
Mobile Technology and Commonly used Services
C. How can mobile marketing help?
User base growth
D. Basics on Mobile Site / App Design
May 26 - 26, 2017