This is an online course.
This is an online course.
Learn how to awaken and keep your audience's attention so they will…
This is an online course.
Help your employees make better-quality decisions by engaging the way…
A major challenge of any business is when customers complain about…
Businesses, large and small, brand new and established, continuously…
We all can express our ideas and thoughts through speaking. We can…
This virtual program is designed to equip supervisors, team leaders and managers…
Someone said that all management is the management of change. That…
Join us in this virtual workshop and learn to develop your techniques for writing creative content that fits into your brand's personality and strategy!
Understand your audience
Create copy for online and print platforms that fits into your brand's personality and strategy
Develop techniques for creative content development (i.e., be able to write compelling captions, messaging and the like)
The course is appropriate for anyone with an interest in enriching their creativity in content development, be it as a hobbyist or professional in the industry. Entrepreneurs, freelance writers, marketing officers/managers, and community managers would also benefit from this learning engagement.
A. Defining Brand and Digital Marketing
B. Strategy on a Page – Parameters to consider when assessing your Brand, and designing a creative and effective online strategy structure
C. How to Build a Brand:
Establishing Basic Brand Foundation
Research
Creating Your Audience Persona
Designing the Brand’s Color Psychology
Developing Creative Copywriting
D. Copywriting 101
Get a Head Start with Clever Headlines
Charming Readers with Good Rapport
How to Create User-Friendly Content
The Importance of Call-To-Action Lines
Things Not to Do When Writing Copy
Program Schedule:
Day 1
10:00am-12:00nn
2:00pm - 4:00pm
Day 2
10:00am-12:00nn
2:00pm - 4:00pm
Introductory Rate:
Php 4,480 (Php 4,000 plus 12% VAT)
Sep 10 - 11, 2020
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