• Essentials of Social Media Management: Amplify your Brand and Engage your Customers
  • Leading Effective Meetings: Optimizing your Time and Resources
  • Developing an Attitude of Professionalism: Values and Attitudes for Success
  • Effective Workload Management: Everyday Techniques to Get Things Done
  • LeaderShift Module 1: The Leader as a PEOPLE MANAGER: From Task to People Management
  • Multi-Generation Workforce Management: Bridging Work Styles across a Diverse Workforce
  • Project Management Skills for Everyday Tasks: Adopting the Mindset from Planning to Execution
  • LeaderShift Module 2: The Leader as a COMMUNICATOR: From Talking and Writing to Communicating
  • LeaderShift Module 3: The Leader as a PERFORMANCE COACH: From Performance Monitoring to Leading and Coaching
  • Handling Customer Complaints: Communicate and Connect with your Customers
  • Customer Service Recovery: Win Back Customers and Keep Them for Good!
  • Principles of Creative Video Production: How to Produce Interesting, Compelling, and Viral Videos
  • LeaderShift Module 4: The Leader as an INNOVATOR: From Typical to Critical Thinking
  • Critical Thinking and Decision Making in the Workplace: Analyze and Implement Effective Solutions
  • The R.O.I. on a Customer Service Mindset: Reaping the Benefits of a Customer Service Culture
  • Professional Image and Presence: Civility and Etiquette in the Modern Business Setting
  • Managing Employee Development: Creating Programs for Career Growth and Retention
  • Supervisory Essentials: From Task to People Management
  • Interactive & Engaging Presentation Skills: Applicable Tools & Techniques for your presentation
  • Sales Proficiency Training (SPRING): Methods and Techniques in Sales & Negotiation
  • Digital Marketing Toolbox: Using the Paid, Owned, and Earned Model
  • PHONETOGRAPHY: Explore, Create, & Inspire using your Smartphone
  • Supervisory Essentials Training: Leader as an Effective Communicator
  • MS EXCEL MADE SIMPLE: Beginners Guide to Basic Excel
  • CODING FOR KIDS (PART 1): Enhancing Creativity & Critical Thinking
  • ADVANCED MS EXCEL: Optimize its Functions to Ease and Simplify Data-Driven Tasks
  • CREATE A STRESS - FREE SPACE: Managing Stress for a Happier and Healthier you
  • Building and Condo Management: Property & Facility Management, Leasing and Preventive Maintenance
  • Marketing 101: How Marketing is at the core of every growth strategy
  • Practical Enterprise Architecture
  • DIGITAL MARKETING MANAGEMENT: Native Advertising: Aligning Creative Thought Process and Storytelling with your Business Strategies
  • Essentials of Business Communication: Written and Oral Communication for Everyday Use
  • Business Etiquette 101: Professional Guide to Projecting the Best Image of your Company
  • Basic Quality Toolkit: Apply the 8 tools used to improve Productivity, Efficiency and Effectiveness
  • Relationship Marketing: Cultivating Customer Relationship for Long-term Growth
  • Exploring MS Powerpoint and Beyond: Interactive and Engaging Presentation Tools
  • Supervisors as Coaches: Developing a Coaching Culture in your Organization
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    ₱ 5,900.00

    Marketing 101: How Marketing is at the core of every growth strategy


    Why join the workshop?

    Success stories of most consumer goods or services companies have shown the significant role of marketing in the growth of an organization.

    It is important that awareness and understanding of the customers and competition are not only the responsibility of the marketing department but the whole organization. After all, strategies such as market diversification, market development, product line extension, and so on, rely on a deep understanding of the possibilities of marketing.


    Objectives:

    At the end of this highly-interactive workshop, participants will be able to:

    • Recognize the holistic role of marketing in the growth and profitability of an organization

    • Understand the different customers in the marketplace and be customer-driven when making business decisions

    • Apply various marketing principles, tools and frameworks in planning and implementing business strategies


    Who Should Attend:

    The workshop is ideal for professionals who are new in the marketing industry. Non-marketing executives or those in other business functions (e.g. sales, operations, business development, finance, HR, etc) who wish to understand and integrate marketing to their strategies are highly encouraged to attend.


    Outline:

    More specifically, this hands-on workshop will cover the following topics:

     

    1. Definition of Marketing

    2. Role of Marketing in the Organisation

    3. Market Segmentation

    4. Marketing Mix

    5. Frame of Reference/ Competition Landscape

    6. Brand Pyramid Model

    7. Brand Positioning

    8. Brand Development Phases


    Course Schedule:

    Aug 29 - 29, 2017


    Jul 27, 2017


    Jul 27, 2017