Why join the workshop?
There is a modern need for brands and businesses to establish their presence online, especially in social media. As of 2016, there are now 48 million Filipinos connected to social media on a daily basis - an increase of 28% from last year. We are known to be online at least once a day, for at least five hours in a day, and it is time for brands to take advantage of this momentum and reach their market or audience using this increasingly vital touchpoint.
*Source: We Are Social, Q1 2016
(REGULAR RATE: PHP 11,800.00)
Who Should Attend:
The course is appropriate for anyone managing the marketing and/or communications functions of any enterprise, institution, or organisation, who want to gain a better appreciation of social media trends and best practices, as well as learn how to best leverage on these new media to improve customer/stakeholder engagement and complement existing marketing communications efforts.
At the end of the workshop, participants will be able to:
1. Trace social media behaviors across different platforms and demographics, draw tips for scheduling posts and use available online tools.
2. Create social media accounts and use them as a powerful brand extensions to reach your target and grow your customer and audience base.
3. Make captivating content, and explore the strengths of different types of social media posts, as well as guidelines on copywriting and creating key visuals.
4. Start and implement campaigns - running effective Facebook and Instagram advertisements, and driving active customer engagement through online media.
Jul 26 - 27, 2017