Why join the workshop?
There is a modern need for institutions and businesses to establish their presence online, and it is time to take advantage of this momentum and effectively reach their market or audience using this increasingly vital touchpoint. Today’s information-hungry and media-savvy online audiences are trending toward the increasing consumption of bite-sized and visually-appealing videos.
This hands-on workshop will introduce participants to the artistic and technical aspects of modern video production, and aims to share best practices, effective tools, and insider tips from industry experts, in order for them to understand the work and processes that go into creating impactful video content and apply what they learned into producing their own professional digital output geared toward their chosen target audiences.
This workshop is the final of four related courses on how you can use digital media to great advantage. INQUIRER.net journalists led by editor in chief John Nery draw lessons — of all kinds — from the experience of the country’s leading news website. Understand the three kinds of audience; learn to write fast; create your own pocket newsroom; work with the crowd to create content; share techniques for handling trolls; produce compelling video that works on all screens; and much more - only at the Inquirer Academy.
Who Should Attend:
The course is appropriate for anyone with an interest in riding the trends and learning how to produce video content for online consumption, be it as a hobbyist or professional in the industry. Individuals in marketing, communications, journalistic, or creative functions of a business would also benefit from learning how to produce appealing and engaging videos.
The highly-interactive workshop and exercises will guide participants through the following topics:
Understanding Digital Media: A Working Framework
Video in the New (and Evolving) Media Landscape (history, philosophy, format)
Stages of Video Production (pre-production, writing, storyboarding, sequencing, casting, crew, budget, production schedule, principal photography, post-production, picture editing, visual effects, color correction/grading, sound effects, music)
Key Components for an Effective Video Delivery:
In the Bag (equipment, cameras, lights/audio, rigs, software, mobile apps)
It’s the Wrap (shooting techniques, composition/framing, cinematography/camera movement, basic lighting and audio)
A Magical Surprise (Editing, basic video/audio editing, color grading, motion graphics/visual effects, mobile applications)
Your Story (broadcast, live, digital marketing, social media)
May 15 - 16, 2017