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  • Effective Video Production: How to Produce Interesting, Compelling, and Viral Videos
  • Critical Thinking and Decision Making in the Workplace: Analyze and Implement Effective Solutions
  • The R.O.I. on a Customer Service Mindset: Reaping the Benefits of a Customer Service Culture
  • Professional Image and Presence: Civility and Etiquette in the Modern Business Setting
  • Managing People Development: A Toolbox Session on Initiating and Managing Programs for Employees Satisfaction and Productivity
  • Supervisory Essentials: From Task to People Management
  • Interactive & Engaging Presentation Skills: Applicable Tools & Techniques for your presentation
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  • PHONETOGRAPHY: Explore, Create, & Inspire using your Smartphone
  • Supervisory Essentials Training: Leader as an Effective Communicator
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  • CODING FOR KIDS (PART 1): Enhancing Creativity & Critical Thinking
  • Mastering MS Excel: An Advanced MS Excel Course to Optimize Its Functions and Tools for Data-driven Tasks
  • CREATE A STRESS - FREE SPACE: Managing Stress for a Happier and Healthier you
  • Building and Condo Management: Property & Facility Management, Leasing and Preventive Maintenance
  • Marketing 101: How Marketing is at the core of every growth strategy
  • Practical Enterprise Architecture
  • DIGITAL MARKETING MANAGEMENT: Native Advertising: Aligning Creative Thought Process and Storytelling with your Business Strategies
  • Back to Basics: Business Etiquette - Professional Guide to Projecting the Best Image of your Company
  • Basic Quality Toolkit: Apply the 8 tools used to improve Productivity, Efficiency and Effectiveness
  • Creating and Enhancing Relationships with Customers: How to Achieve Customer Engagement and Loyalty
  • Exploring MS Powerpoint and Beyond: Interactive and Engaging Presentation Tools
  • Coaching for Results and Impact: Developing a Coaching Culture in the Organization
  • Effective Selling: Elevating your Sales Game with Tools and Techniques to Close a Sale
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  • Comprehensive Maintenance and Facilities Management
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  • Fundamentals of Developing People: Ensure your Employees' Growth and Productivity
  • Process Management: Documentation, Mapping, and Analysis - Improving Business Processes for Effective Execution and Output
  • Effective Negotiation Skills: Applying the Different Styles of Negotiation for Everyday Application at Work
  • Productivity Plus: Purpose + Passion = High Performance
  • Lean Thinking and Management: Eliminating Waste and Adding Value
  • Conflict Management: A Win-Win Approach
  • DIGITAL TRANSFORMATION: Maximizing technology to enhance Customer Experience, improve Operational Efficiency, and expand Business Models
  • Finance for Decision Making: A Course for Non-accountants to Understand the Accounting Cycle and Financial Reports
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  • Mindfulness in the Workplace: Improving your focus, creativity, and decision making
  • Full Stack Web Development: Acquire In-Demand Skills to Create an E-Commerce Website
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  • Review Class for CISI Exam: International Introduction to Securities and Investment
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  • Graphic Design Basics: Creating Artwork for Multiple Channels
  • Project Management Toolbox: Adopting the Mindset from Planning to Execution
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  • Advanced MS Excel: Optimize Its Function to Ease and Simplify Data-driven Tasks
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  • (2nd Batch) Impactful Visual Communication: Maximizing the Design Process to Create Value
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  • 2nd Effective Management Skills: Building New Leaders in the New Normal
  • 2nd Copywriting Essentials: Create Clever and Compelling Copy
  • 2nd Coaching Skills for High Productivity: Developing a Coaching Culture in your Organization
  • The Online Customer Journey: Ensure Your Target Market Finds You
  • Video Production Essentials: Create Videos to Communicate, Promote and Inspire
  • 2nd MS Excel Made Simple: A Professional’s Guide to Excel
  • Crisis and Recovery Marketing: Crafting New Marketing Strategies in a Disruptive Business Environment
  • 2nd Advanced MS Excel: Optimize its Function to Ease and Simplify Data-driven Tasks
  • Basic Macros and Visual Basic Application: Simplify and Execute Spreadsheet Tasks in just One Click
  • Critical Thinking for Teens: Achieving Smarter Solutions for Better Decision Making
  • Designing & Delivering Online Courses: Managing Digital Learning Programs for the Workplace
  • UPCOMING COURSES

    CONTACT US

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    ₱ 2,240.00

    Social Media Analytics: Drive Results to your Business Through a Data-driven Approach


    Why join the workshop?

    This virtual workshop will cover the importance of utilizing analytics to create more targeted and efficient digital marketing campaigns.


    Objectives:

    • Learn about the different Social Media Channels in the Philippines, and be able to assess which platform is ideal for their business objectives

    • Learn how to use different Analytics tools to craft performance-based Social Media campaigns

    • Learn more about data sources, how to analyze existing data for agile optimization


    Who Should Attend:

    The course is appropriate for anyone with an interest in enriching their understanding of social media management, be it as a hobbyist or professional in the industry. Individuals in marketing, communications, journalistic, or content management functions of a business would also benefit from learning how to optimise their content for social media.


    Outline:

    • Definition of Digital Marketing, Social Media Analytics, Social Media Data

    • Defining your Campaign Objectives and KPIs in line with your primary business goals

    • Measuring and Analyzing Data through Social Media Analytics Tools

      • Historical Data – Evaluating the current digital landscape 

      • Audience Data – Identifying your audience profile

      • Channel and Content Data – Examining key digital platforms 

      • Competitor Check – Using online tools to assess competitor data

      • Campaign Data - Running a performance-based Social Media campaign

        • Creating a content plan

        • AB testing

        • Data mining and Reports Analysis

        • Recalibration of campaign

     

     

    Program Schedule:

    Day 1

    10:00am-12:00nn 

    2:00pm - 4:00pm

     

    Introductory Rate:

    Php 2,240 (Php 1,999 plus 12% VAT)


    Course Schedule:

    Nov 11 - 11, 2020


    May 10, 2019


    May 10, 2019


    Aug 01, 2019


    Aug 01, 2019


    Oct 30, 2019


    Oct 30, 2019


    Dec 14, 2019


    Jun 29, 2020


    Jun 29, 2020


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