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This course is designed to empower brands & businesses in driving results through social media marketing. Learn how to use a data-driven approach in audience targeting, campaign design and content strategy. Link business objectives (e.g. store visits, leads, purchases, sign-ups and more) with social media initiatives. And continuously optimize to achieve better results—all by yourself.
Gain an overview of digital behavior and preference of social media channels in the country
Learn how to make social media initiatives become performance-oriented by making it data-driven
Learn how to use data from social media to drive business results
Learn to use tools to measure take-up, derive insights and improve strategies
The course is appropriate for anyone with an interest in enriching their understanding of social media management, be it as a hobbyist or professional in the industry. Individuals in marketing, communications, journalistic, or content management functions of a business would also benefit from learning how to optimise their content for social media.
The potential of social media
Why focus on social media? This gives an overview on the digital adoption, demographics, digital behavior & preference of social media channels in the Philippines.
Mining data to fuel social-first marketing
How do we make our social media initiatives performance-oriented? By making it data-driven. Here, we define the different data sources available for social, with the available tools today.
Social data & analytics
Channel data
Competitor check
Audience data
Content data
Campaign data
Audience data
Difference between 1st, 2nd, and 3rd party data
Customer data
Setting goals & metrics
Data’s great but how do we harness it to drive business results? Here, we look at common business goals, what data is useful & how social media marketing can help achieve it.
Run, measure, improve
Time to run a performance-based marketing campaign & content strategy by yourself! Execute, use tools to measure take-up, derive insights and improve strategies to achieve your business goals better.
*Program Fee is PHP 5,900 plus VAT
Jan 16 - 16, 2020