Inquirer Academy

₱ 5,900.00

Social Media Analytics: Drive results to your business through a data-driven approach

Why join the workshop?

This course is designed to empower brands & businesses in driving results through social media marketing. Learn how to use a data-driven approach in audience targeting, campaign design and content strategy. Link business objectives (e.g. store visits, leads, purchases, sign-ups and more) with social media initiatives. And continuously optimize to achieve better results—all by yourself.

Objectives:

Gain an overview of digital behavior and preference of social media channels in the country
Learn how to make social media initiatives become performance-oriented by making it data-driven
Learn how to use data from social media to drive business results
Learn to use tools to measure take-up, derive insights and improve strategies

Who Should Attend:

The course is appropriate for anyone with an interest in enriching their understanding of social media management, be it as a hobbyist or professional in the industry. Individuals in marketing, communications, journalistic, or content management functions of a business would also benefit from learning how to optimise their content for social media.

Outline:

The potential of social media

Why focus on social media? This gives an overview on the digital adoption, demographics, digital behavior & preference of social media channels in the Philippines.

Mining data to fuel social-first marketing

How do we make our social media initiatives performance-oriented? By making it data-driven. Here, we define the different data sources available for social, with the available tools today.

Social data & analytics

Channel data
Competitor check
Audience data
Content data
Campaign data

Audience data

Difference between 1st, 2nd, and 3rd party data
Customer data

Setting goals & metrics

Data’s great but how do we harness it to drive business results? Here, we look at common business goals, what data is useful & how social media marketing can help achieve it.

Run, measure, improve

Time to run a performance-based marketing campaign & content strategy by yourself! Execute, use tools to measure take-up, derive insights and improve strategies to achieve your business goals better.

*Program Fee is PHP 5,900 plus VAT

Course Schedule:

Aug 20 - 20, 2019

CONTINUING PROFESSIONAL DEVELOPMENT FOR CPAS

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