• Essentials of Social Media Management: Amplify your Brand and Engage your Customers
  • Leading Effective Meetings: Optimizing your Time and Resources
  • Developing an Attitude of Professionalism: Values and Attitudes for Success
  • Effective Workload Management: Everyday Techniques to Get Things Done
  • LeaderShift Module 1: The Leader as a PEOPLE MANAGER: From Task to People Management
  • Multi-Generation Workforce Management: Bridging Work Styles across a Diverse Workforce
  • Project Management Skills for Everyday Tasks: Adopting the Mindset from Planning to Execution
  • LeaderShift Module 2: The Leader as a COMMUNICATOR: From Talking and Writing to Communicating
  • LeaderShift Module 3: The Leader as a PERFORMANCE COACH: From Performance Monitoring to Leading and Coaching
  • Handling Customer Complaints: Communicate and Connect with your Customers
  • CUSTOMER SERVICE SERIES 2: Customer Service Recovery: "Win Back Customers and Keep Them for Good!"
  • DIGITAL MEDIA MANAGEMENT SERIES 4: Principles of Creative Video Production: "How to produce interesting, compelling, and viral videos"
  • LeaderShift Module 4: The Leader as an INNOVATOR: From Typical to Critical Thinking
  • Critical Thinking in the Workplace: Analyze and Implement Effective Solutions
  • CUSTOMER SERVICE SERIES 3: The R.O.I. on a Customer Service Mindset: "Reaping the Benefits of a Customer Service Culture!"
  • Professional Image and Presence: Civility and Etiquette in the Modern Business Setting
  • Managing Employee Development: Creating Programs for Career Growth and Retention
  • Supervisory Essentials Training: From Task to People Management
  • Interactive & Engaging Presentation Skills: Applicable Tools & Techniques for your presentation
  • Sales Proficiency Training (SPRING): Methods and Techniques in Sales & Negotiation
  • Digital Marketing Toolbox: Using the Paid, Owned, and Earned Model
  • PHONETOGRAPHY: Explore, Create, & Inspire using your Smartphone
  • Supervisory Essentials Training: Leader as an Effective Communicator


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    ₱ 11,800.00

    DIGITAL MEDIA MANAGEMENT: Social Media Landscape: "The Game of Trends"

    Why join the workshop?

    Despite the fact that the majority of consumers are increasingly active on social media, studies show that many individuals, businesses, and institutions still do not engage their consumers or audiences enough through social media, not because they do not find it effective, but because they are not adequately knowledgeable about it.

    It’s about time that we equip ourselves with the skills to effectively navigate - and manipulate - social media to our advantage. Whether your objectives are geared more toward marketing, entertainment, or journalism, this professional workshop will cover two important objectives of digital media management: Engagement and Communication.

    This workshop provides practical approaches to using digital content to your advantage for marketing products or engaging audiences through social media, with special focus on hands-on learning and application - participants will practice producing real content and experience how social media campaigns are executed and evaluated.


    This workshop is the third of four related courses on how you can use digital media to great advantage. INQUIRER.net journalists led by editor in chief John Nery draw lessons — of all kinds — from the experience of the country’s leading news website. Understand the three kinds of audience; learn to write fast; create your own pocket newsroom; work with the crowd to create content; share techniques for handling trolls; produce compelling video that works on all screens; and much more - only at the Inquirer Academy.

    Who Should Attend:

    The course is appropriate for anyone with an interest in enriching their understanding of social media management, be it as a hobbyist or professional in the industry. Individuals in marketing, communications, journalistic, or content management functions of a business would also benefit from learning how to optimise their content for social media.


    The highly-interactive workshop also allows participants to understand the technology side, so they can fully utilise the tools available in the market. The workshop and exercises will guide participants through the following topics:


    • Understanding Digital Media: A Working Framework (Standard, search, social)

    • The Social Media Landscape

    • Graphics on social media - the power of visuals

    • Riding the social wave

      • Real-time Graphics samples

      • How to make fast graphics

      • Countering the negative wave

    • Interactive tools - Using free online tools for engagement

    • User-generated content

      • How to handle trolls and control your outrage

    • Issues and Concerns - the 2 + 6 + 3 Formula

    Course Schedule:

    Mar 14 - 15, 2017

    Aug 16, 2016

    Aug 16, 2016

    Oct 30, 2016

    Oct 30, 2016

    Nov 23, 2016

    Nov 23, 2016

    Dec 18, 2016

    Dec 18, 2016