Why join the workshop?
Despite the fact that the majority of consumers are increasingly active on social media, studies show that many individuals, businesses, and institutions still do not engage their consumers or audiences enough through social media, not because they do not find it effective, but because they are not adequately knowledgeable about it.
It’s about time that we equip ourselves with the skills to effectively navigate - and manipulate - social media to our advantage. Whether your objectives are geared more toward marketing, entertainment, or journalism, this professional workshop will cover two important objectives of digital media management: Engagement and Communication.
This workshop provides practical approaches to using digital content to your advantage for marketing products or engaging audiences through social media, with special focus on hands-on learning and application - participants will practice producing real content and experience how social media campaigns are executed and evaluated.
This workshop is the third of four related courses on how you can use digital media to great advantage. INQUIRER.net journalists led by editor in chief John Nery draw lessons — of all kinds — from the experience of the country’s leading news website. Understand the three kinds of audience; learn to write fast; create your own pocket newsroom; work with the crowd to create content; share techniques for handling trolls; produce compelling video that works on all screens; and much more - only at the Inquirer Academy.
Who Should Attend:
The course is appropriate for anyone with an interest in enriching their understanding of social media management, be it as a hobbyist or professional in the industry. Individuals in marketing, communications, journalistic, or content management functions of a business would also benefit from learning how to optimise their content for social media.
The highly-interactive workshop also allows participants to understand the technology side, so they can fully utilise the tools available in the market. The workshop and exercises will guide participants through the following topics:
Understanding Digital Media: A Working Framework (Standard, search, social)
The Social Media Landscape
Graphics on social media - the power of visuals
Riding the social wave
Real-time Graphics samples
How to make fast graphics
Countering the negative wave
Interactive tools - Using free online tools for engagement
Issues and Concerns - the 2 + 6 + 3 Formula
Mar 14 - 15, 2017