Inquirer Academy

₱ 11,800.00

Effective Photography: Enhancing Your Multimedia Presence

Why join the workshop?

“A good photograph is one that communicates a fact, touches the heart, and leaves the viewer a changed person for having seen it.” -Irving Penn

It has been said many times that content is king, but with so many messages being thrown at us on a daily basis, many important messages inevitably get drowned out. We are a very visual society, and marketers today realize that photography, without the usual language and information barriers of plain text communication, is the perfect way to send a message across. Hence, learning the basics of photography is vital.

People and businesses that are able to wield the visual language by using effective techniques, are able to reach audiences that grasp—and retain—important messages faster. With the relatively inexpensive availability of high-quality smartphones and cameras nowadays, everyone can be a photographer, but not everyone is a visual storyteller.

Effective visual communication may be better and more effective than a full page of text, but people always look for the “why” of the story, and not just the visible elements. More than just delighting your senses, photographs can also be a powerful medium to make your audiences think, ponder and even take action. The most effective photographs demand action or invoke emotion, and as it is in the world of advertising, the most effective photograph in the world of photojournalism creates social change in the long run.

What did others say about the workshop?

“Mr. Zamora is highly effective as he is able to discuss the art and science of photography to a diverse audience (in terms of level of experience). He definitely has a know-how/mastery of the craft. The class is also interactive as the Resource Person tires to know the students personally. Overall, it’s a great workshop!” - Carmie Carpio, Communications Coordinator of Children International, Inc.

“I have no doubt that the Resource Person is a very good photographer. I am more inspired to pursue my passion in photography! ” - Gem Silveria, Corporate Communications Assistant of SyCip Salazar Hernandez & Gatmaitan

“Mr. Zamora is very informative about the subject, even for people who already attended other similar workshops.” - Martin Philip Jamoralin

REGULAR RATE: PHP 11,800.00

Who Should Attend:

The workshop is designed for:

• Marketing Managers and practitioners

• Social Media Managers and practitioners

• Corporate Communications practitioners

• Team who handles corporate newsletters/ school papers

• Journalists

• Photography hobbyists

• Professional photographers who covers events

• Online celebrities/ bloggers/ instagrammers

This program is ideal for marketing or communications practitioners, social media or event managers, bloggers, journalists, and photography hobbyists. Anyone with a personal or professional interest in photography will benefit from getting to know the technical aspects of a camera and production, how to use photography as a tool for visual storytelling, as well as the basics of shooting, selecting, and editing photographs.

Outline:

The following topics will be discussed:

• Brief History of Photography

• Photography as a Tool

• Technical Details of a Camera

• Elements of Style

• Visual Storytelling

• Basic Editing

• Selecting Photos (that will make an impact for your specific platform)

• Practical Shooting

There will be hands-on activities that will aid in learning about the subject matter.

Participants can use any kind of camera (SLR, digital camera, mobile phone, etc) as long as they know how to use it.

Course Schedule:

Feb 22 - 23, 2018

CONTINUING PROFESSIONAL DEVELOPMENT FOR CPAS