- Advanced MS Excel: Optimize Its Function to Ease and Simplify Data-driven Tasks
This is an online course.
- Advanced MS Excel: Optimize Its Function to Ease and Simplify Data-driven Tasks
This is an online course.
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₱ 4,480.00
2nd Copywriting Essentials: Create Clever and Compelling Copy
Why join the workshop?
Join us in this virtual workshop and learn to develop your techniques for writing creative content that fits into your brand's personality and strategy!
Objectives:
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Understand your audience
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Create copy for online and print platforms that fits into your brand's personality and strategy
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Develop techniques for creative content development (i.e., be able to write compelling captions, messaging and the like)
Who Should Attend:
The course is appropriate for anyone with an interest in enriching their creativity in content development, be it as a hobbyist or professional in the industry. Entrepreneurs, freelance writers, marketing officers/managers, and community managers would also benefit from this learning engagement.
Outline:
A. Defining Brand and Digital Marketing
B. Strategy on a Page – Parameters to consider when assessing your Brand, and designing a creative and effective online strategy structure
C. How to Build a Brand:
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Establishing Basic Brand Foundation
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Research
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Creating Your Audience Persona
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Designing the Brand’s Color Psychology
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Developing Creative Copywriting
D. Copywriting 101
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Get a Head Start with Clever Headlines
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Charming Readers with Good Rapport
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How to Create User-Friendly Content
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The Importance of Call-To-Action Lines
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Things Not to Do When Writing Copy
Program Schedule:
Day 1
10:00am-12:00nn
2:00pm - 4:00pm
Day 2
10:00am-12:00nn
2:00pm - 4:00pm
Introductory Rate:
Php 4,480 (Php 4,000 plus 12% VAT)
Course Schedule:
Nov 19 - 20, 2020
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