Why join the workshop?
If you want your story to be heard, or your product to be seen, it’s no longer enough to rely on just one media platform, like a print ad or an online article. Learn how to tell your story across multiple media platforms with “Multimedia Storytelling,” a one-day hands-on course that will teach you how to maximize the available media platforms used today, and how to choose which mediums are best suited to tell your stories.
This highly interactive workshop will enable participants to:
Tell and weave together a cohesive idea or narrative across multiple media platforms
Effectively decide which media or medium is best suited for the stories you want to tell
Gain a better understanding of digital and social media and how these can help disseminate and amplify your content, no matter what platform you use
Who Should Attend:
Individuals in marketing, communications, journalistic, or content management functions of a business would benefit from learning how to weave their stories seamlessly into modern digital media. The course is also appropriate for anyone with an interest in creating engaging content for online audiences, be it as a professional, subcontractor, or hobbyist.
More specifically, this hands-on workshop will cover the following topics:
Introduction: The Media Landscape Today
The Medium is the Message
What are the strengths and weaknesses of each media platform, and what exactly can you do with each one?
Which medium is best for what kind of message?
How can mediums work together to tell a story?
One Story, Multiple Voices
How do you tell a cohesive story across multiple media?
How can each platform-specific content contribute to a singular narrative, but at the same time unique enough to be effective and interesting for target audiences?
How can you maximize digital and social media together with more traditional platforms to strengthen your message?
How can you share your stories more effectively using social media and other digital platforms?
Jul 27 - 27, 2018