Why join the workshop?
This program will cover the importance of translating the Brand’s Core Creative Idea (CCI) on different online platforms as a foundation in creating effective digital marketing campaigns.
Note: Brand’s Core Creative Idea is sometimes referred to as Core Brand Idea (the sum of your company’s values, philosophy, essence that inspires you to deliver your customers’ needs)
The objective of this program is to allow companies to translate the Brand’s Vision and Mission, and Core Creative Idea on different digital platforms, by creating effective digital campaigns through a monthly/quarterly content plan. The efficacy will be measured depending on the objective of each campaign, whether it be Reach, Engagement, Leads or E-commerce Sales.
Who Should Attend:
The workshop is ideal for marketing professionals specifically who handle brand management, advertisements, social media initiatives, etc. SME owners and managers are also encouraged to attend the program.
*Program fee is PHP 6,200 + VAT
May 13 - 13, 2012