Why join the workshop?
The newsletter is an important part of an organization. It connects the employees or members, building a family through information and images. Organizations need to ensure that their newsletters are true exemplars of their values and are expressions of their excellence in execution, regardless of the nature of their business/ club/ association/ city. They must never be afterthoughts or worse, the result of “just going through the motions”.
This is why many companies outsource their newsletters to public relations agencies. But this doesn’t have to be the care. You can keep it in-house, make it organic and truly represent your organization.
Newsletters must be unique, updated and informative. They should be attractive and, most of all, synonymous with the company they represent.
The course is useful whether you are trying to improve existing newsletters or starting one. The course will be helpful whether your organization is creating printed newsletters or those distributed online.
At the end of this highly-interactive workshop, participants will be able to:
Appreciate and understand the benefits of a well-planned and well-written newsletter
Gain skills and confidence you need to plan and write a newsletter that will make your employees/ customers/ volunteers/ constituents more engaged
Who Should Attend:
The workshop is ideal for professionals who are under the following departments: corporate communications/affairs, human resource/employee engagement, marketing, and public relations. Anyone who has to write newsletters for internal and external audiences will find this program beneficial.
More specifically, this hands-on workshop will cover the following topics:
Purpose of a newsletter and benefits to an organization
Qualities of a great newsletter (whether printed or online!)
Contents of a newsletter
How to make it better
*Program fee is PHP 5,900 + VAT
Sep 17 - 17, 2019