Why join the workshop?
Marketing tourism products and services are highly challenging due to their unique properties of perishability, seasonality and intangibility. As such, understanding consumer behavior and new approaches within the integrated marketing and communication strategy will be greatly helpful in marketing products and services in the tourism and hospitality industry.
This highly interactive workshop will enable participants to:
Understand the unique properties of tourism and hospitality products and services;
Discuss and understand concepts related to branding, consumer behavior and the purchase decision making process; and
Apply the strategies of the integrated marketing communications approach to their specific establishment.
Who Should Attend:
The workshop is ideal for marketing and communication officers, account managers, sales managers, account executives, front-line personnel and other guest contact positions within the tourism and hospitality industries such as hotels, resorts, restaurants, event venues, travel agencies, tour operators etc.
More specifically, this hands-on workshop will cover the following topics:
What is the tourism product?
Unique properties of tourism and hospitality products
Consumer Behavior as it relates to tourism products and services
Purchase decision making process
New trends in tourism marketing
The role of the internet and social media
The marketing plan and its importance
*Program fee is Php 6,200 + VAT
Feb 7 - 7, 2020