This virtual workshop aims to provide the fundamentals of MS Excel…
Our life today has gotten extremely complicated with the evolving challenges…
This virtual program is designed to equip supervisors, team leaders and managers…
The objective of this course is to provide the participants with…
The program aims to equip new line managers with the fundamental management…
The program aims to equip new line managers with the fundamental management…
The objective of the program is to allow companies to translate the Brand’s Vision and Mission, and Core Creative Idea on different social media platforms, by creating effective digital campaigns through a monthly/quarterly content plan. The efficacy will be measured depending on the objective of each campaign, whether it be Reach, Engagement, Leads or E-commerce Sales.
The workshop is ideal for marketing professionals specifically who handle brand management, advertisements, social media initiatives, etc. SME owners and managers are also encouraged to attend the program.
Digital Branding: Translating your company’s vision and mission via online platforms
Importance of branding and digital marketing, and social media management
Strategy on a Page - parameters to consider when assessing your brand, and creating an effective online strategy structure
How to create a strong brand identity: Reassessing your company’s core creative idea
Vision and mission refresh
Telling a story using your core creative idea
How to use competitive research to your advantage
Audience persona - a deep dive analysis of your target market
Creating a brand bible to guide future campaigns
Creating effective digital marketing strategies and social media management
Statistics of Philippines’ Digital Landscape
Online target market - reviewing the profile of PH’s target market, their behavior, how and when is the best time to launch a campaign
Objectives of different online platforms: a side by side comparison, strengths and weaknesses of Facebook, Instagram, Youtube, Google Search, and Twitter
Best practices for social media ads - tips on how to capture your audience’ limited attention
Crafting an efficient content plan that complements online and offline initiatives
Driving quality leads to your online platforms through boosting of social media ads
Analyzing your social media data for campaign optimization
Final tips on how to manage and maintain different social media platforms
Program Schedule
Day 1
10:00am - 12:00nn
2:00pm - 4:00pm
Day 2
10:00am - 12:00nn
2:00pm - 4:00pm
Introductory Rate
Php 4,480 (Php 4,000 plus 12% VAT)
Oct 19 - 20, 2020
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