• Essentials of Social Media Management: Amplify your Brand and Engage your Customers
  • Leading Effective Meetings: Optimizing your Time and Resources
  • Developing an Attitude of Professionalism: Values and Attitudes for Success
  • Effective Workload Management: Everyday Techniques to Get Things Done
  • LeaderShift Module 1: The Leader as a PEOPLE MANAGER: From Task to People Management
  • Multi-Generation Workforce Management: Bridging Work Styles across a Diverse Workforce
  • Project Management Skills for Everyday Tasks: Adopting the Mindset from Planning to Execution
  • LeaderShift Module 2: The Leader as a COMMUNICATOR: From Talking and Writing to Communicating
  • LeaderShift Module 3: The Leader as a PERFORMANCE COACH: From Performance Monitoring to Leading and Coaching
  • Handling Customer Complaints: Communicate and Connect with your Customers
  • Customer Service Recovery: Win Back Customers and Keep Them for Good!
  • Principles of Creative Video Production: How to Produce Interesting, Compelling, and Viral Videos
  • LeaderShift Module 4: The Leader as an INNOVATOR: From Typical to Critical Thinking
  • Critical Thinking and Decision Making in the Workplace: Analyze and Implement Effective Solutions
  • The R.O.I. on a Customer Service Mindset: Reaping the Benefits of a Customer Service Culture
  • Professional Image and Presence: Civility and Etiquette in the Modern Business Setting
  • Managing Employee Development: Creating Programs for Career Growth and Retention
  • Supervisory Essentials: From Task to People Management
  • Interactive & Engaging Presentation Skills: Applicable Tools & Techniques for your presentation
  • Sales Proficiency Training (SPRING): Methods and Techniques in Sales & Negotiation
  • Digital Marketing Toolbox: Using the Paid, Owned, and Earned Model
  • PHONETOGRAPHY: Explore, Create, & Inspire using your Smartphone
  • Supervisory Essentials Training: Leader as an Effective Communicator
  • MS EXCEL MADE SIMPLE: Beginners Guide to Basic Excel
  • CODING FOR KIDS (PART 1): Enhancing Creativity & Critical Thinking
  • ADVANCED MS EXCEL: Optimize its Functions to Ease and Simplify Data-Driven Tasks
  • CREATE A STRESS - FREE SPACE: Managing Stress for a Happier and Healthier you
  • Building and Condo Management: Property & Facility Management, Leasing and Preventive Maintenance
  • Marketing 101: How Marketing is at the core of every growth strategy
  • Practical Enterprise Architecture
  • DIGITAL MARKETING MANAGEMENT: Native Advertising: Aligning Creative Thought Process and Storytelling with your Business Strategies
  • Essentials of Business Communication: Written and Oral Communication for Everyday Use
  • Business Etiquette 101: Professional Guide to Projecting the Best Image of your Company
  • Basic Quality Toolkit: Apply the 8 tools used to improve Productivity, Efficiency and Effectiveness
  • Relationship Marketing: Cultivating Customer Relationship for Long-term Growth
  • Exploring MS Powerpoint and Beyond: Interactive and Engaging Presentation Tools
  • Supervisors as Coaches: Developing a Coaching Culture in your Organization
  • Basic Selling Program: Elevate your Sales Game with Tools and Techniques to close a sale
  • Strategies in Writing: How to Write Lean, Fast, and Viral


    Company Name:

    First Name:

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    ₱ 5,900.00

    Digital Marketing Toolbox: Using the Paid, Owned, and Earned Model

    Why join the workshop?

    Marketing has been disrupted by digital technology. Today’s audiences are fragmented. Consumers are distracted, harder to reach and harder to retain. And the moment you begin to get a handle on what seems to work, something new arrives and you have to start from scratch.

    This course aims to give an overview of the best practices and tools in digital marketing as of the moment using the paid, owned, earned model as implemented via search, social and mobile.


    At the end of this highly-interactive program, participants will be able to:


    • Understand the difference between paid, owned and earned media and strengths of each one and how they interplay with each other.

    • Apply paid, owned and earned media on search, social media and mobile. Again with an understanding of the strengths of each one.

    • Deploy both models and channels so as to interplay and mutually reinforce each other to best capture fickle consumer attention and engagement

    Who Should Attend:


    Supervisors and managers with a background in traditional marketing who would like to understand digital marketing and integrate it with their existing practices.


    More specifically, this hands-on workshop will cover the following topics:

    • Paid, Owned, Earned Media (POEM).

    (What they are and what they’re for in digital media)

    • Search, Social, and Mobile (SSM).

    (What they are and what they’re for in digital media)

    • A place for every tool and every tool in its place.

    (How POEM and SSM interplay with each other)


    • ROI and Metrics

    Course Schedule:

    Apr 28 - 28, 2017

    Mar 14, 2017

    Mar 14, 2017

    Mar 24, 2017

    Mar 24, 2017

    Jun 12, 2017

    Jun 12, 2017