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₱ 5,900.00
Digital Marketing Toolbox: Using the Paid, Owned, and Earned Model
Why join the workshop?
Marketing has been disrupted by digital technology. Today’s audiences are fragmented. Consumers are distracted, harder to reach and harder to retain. And the moment you begin to get a handle on what seems to work, something new arrives and you have to start from scratch.
This course aims to give an overview of the best practices and tools in digital marketing as of the moment using the paid, owned, earned model as implemented via search, social and mobile.
Objectives:
At the end of this highly-interactive program, participants will be able to:
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Understand the difference between paid, owned and earned media and strengths of each one and how they interplay with each other.
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Apply paid, owned and earned media on search, social media and mobile. Again with an understanding of the strengths of each one.
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Deploy both models and channels so as to interplay and mutually reinforce each other to best capture fickle consumer attention and engagement
Who Should Attend:
Supervisors and managers with a background in traditional marketing who would like to understand digital marketing and integrate it with their existing practices.
Outline:
More specifically, this hands-on workshop will cover the following topics:
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Paid, Owned, Earned Media (POEM).
(What they are and what they’re for in digital media)
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Search, Social, and Mobile (SSM).
(What they are and what they’re for in digital media)
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A place for every tool and every tool in its place.
(How POEM and SSM interplay with each other)
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ROI and Metrics
Course Schedule:
Apr 28 - 28, 2017