Why join this face-to-face workshop?

The course equips you with the skills to empower you to handle online crises that affect the brands you own, manage, or are responsible for.  The course will help you navigate and fight disinformation, online complaints, or negative news that may hurt the reputation of your brand or company.

It makes use of principles of marketing, PR, and customer service

The course combines theoretical knowledge with practical application.

At the end of the program, the participants would:

• Respond effectively to online complaints and negative feedback
• Utilize critical thinking for a responsible online presence
• Craft a crisis communication plan

Methodology

• The program will be live/synchronous. The resource person will be speaking in real-time (not recorded) to the participants discussing topics, facilitating activities for engagement, and answering questions for clarity. Each session will have a break every 45 minutes to 1 hour. 
• The program will also have an output as proof of learning.