Why join this face-to-face workshop?

What would be an organization’s worst nightmare? A good candidate for this dubious honor might be to see your reputation, carefully built over many years, destroyed in just one day because of an inadvertent accident or incident resulting in major customer dissatisfaction – or worse, like physical injury or damage to property. 

Here, it is not just the situation itself that is the problem, but also how the public will perceive it and your business during and after the crisis. Many organizations believe that with less or no talk at all, less mistakes could be committed, but does this still hold true in today’s hyper connected and share-happy world? 

The ability to respond to traditional and social media in times of crisis is an invaluable skill that every organization must always have at the ready, and this workshop will give participants an appreciation and understanding of the importance of communication among important players of the organization, as well as to the public, in times of crisis.

Benefits to participants of this workshop, and their organizations: 

• Learn how to protect your company/brand reputation, integrity, and credibility 

• Practice how to communicate effectively and respond to media during crises 

• Gather best practices on how to prepare, handle, and recover from a crisis

Methodology

• The workshop will be conducted face-to-face. The workshop will include lectures, and written activities as an assurance of learning.
• Class size will be limited to a maximum of 20 participants.