Why join this face-to-face workshop?

In a rapidly evolving market, brands that fail to anticipate change risk becoming irrelevant.

This course is an immersive one-day workshop designed for marketing and customer insights professionals, and strategists who want to move beyond traditional forecasting and embrace futures and foresight.

Participants will learn how to spot emerging trends, develop future scenarios, and build proactive strategies that position their brands as industry leaders.

Through interactive exercises, real-world case studies, and hands-on methods, attendees will gain practical tools to navigate uncertainty with confidence.

By the end of the workshop, participants will leave with a clear action plan to track shifts in consumer behavior and market forces, ensuring their brands stay ahead of disruption.

At the end of the program, the participants would:

1. Understand the fundamentals of Futures Thinking and why it’s crucial for marketing & customer insights.

2. Learn how to identify and monitor signals of change affecting customer behaviour and brand positioning.

3. Develop future scenarios to anticipate disruptions and opportunities.

4. Create an actionable strategy to position their brands as leaders, not followers.

5. Learn practical tools for ongoing trend monitoring and adaptation.

Methodology

• The workshop will be conducted face-to-face. The workshop will include lectures, and written activities as an assurance of learning.
• Class size will be limited to a maximum of 20 participants.