DIGITAL MARKETING STRATEGY: Building Trust and Engagement with Your Target Market

April 25, 2025 | Days 1&2: 10:00am - 12:00nn & 2:00pm - 4:00pm

Why join the virtual workshop?

This digital marketing training is a program that tackles the digital lifestyle of different generations, ranging from older professionals to younger millennials and Generation Z. The goal is to provide a holistic approach to digital marketing education, taking into account the varying levels of familiarity and experience with digital technologies among different age groups.

Participants will be able to draft a Digital Marketing Strategy in consideration of their target market, and resources.

At the end of the program, participants will be able to:

  1. Foster Digital Literacy Across Generations: To enhance digital literacy and competency among participants from different age groups.
  2. Develop Integrated Digital Marketing Strategies: To enable participants to develop comprehensive and integrated digital marketing strategies that cater to diverse generational demographics, such as how to identify the unique characteristics, preferences, and behavior patterns of different generations and leverage that knowledge to create targeted and effective marketing campaigns across various digital channels.
  3. Encourage Collaboration and Knowledge Sharing: The training program emphasizes collaboration and knowledge sharing among participants from different generations. This objective aims to facilitate the exchange of ideas, insights, and best practices, ultimately promoting a culture of continuous learning and growth within the digital marketing field.

 

Methodology

  • The program will be live/synchronous. The resource person will be speaking in real-time (not recorded) to the participants discussing topics, facilitating activities for engagement, and answering questions for clarity. Each session will have a break every 45 minutes to 1 hour. 
  • The program will also have an output as proof of learning. 

Contact Us

Media Resource Plaza building

Mola, corner Pasong Tirad, Makati, 1204 Metro Manila

Contact Number

0995-7560840 | 0998-9641731 | 0917-1792026

Email Address

ask@inquireracademy.com

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