Why join the virtual workshop?
This course explores the crucial role of analytics in shaping targeted and impactful digital marketing campaigns. Covering key platforms like Facebook, and Google, and delving into SEO and SEM strategies, the course equips participants with the knowledge to harness data-driven insights. Through hands-on exploration, marketing professionals and entrepreneurs will learn to decipher data, enabling them to make informed decisions and craft effective marketing strategies that resonate with their target audiences.
At the end of the workshop, participants will be able to:
- Assess the ideal digital media channels to use for their brand/ organization
- Use different analytics tools to craft performance-based marketing campaigns
- Analyze existing data for agile optimization
Methodology
- The program will be live/synchronous. The resource person will be speaking in real-time (not recorded) to the participants discussing topics, facilitating activities for engagement, and answering questions for clarity. Each session will have a break every 45 minutes to 1 hour.
- The program will also have an output as proof of learning.