MARKETING STRATEGIES

Upcoming Virtual Workshop

Group of people working out business plan in an office
Marketing Strategies for the Service Industry: Maximizing Opportunities of Pent-up Demand and Digital Technology


AUGUST 30 - 31, 2022

With the advent of technological advancements and commercialization, creating a niche market has never been as challenging as it is now.

This program aims to help businesses in the services sector to create, maintain and enhance long-term relationships with their customers whose preferences may have changed due to the pandemic

The schedule will soon be announced.

Group of people working out business plan in an office
Marketing Strategies for the Service Industry: Maximizing Opportunities of Pent-up Demand and Digital Technology


AUGUST 30 - 31, 2022

With the advent of technological advancements and commercialization, creating a niche market has never been as challenging as it is now.

This program aims to help businesses in the services sector to create, maintain and enhance long-term relationships with their customers whose preferences may have changed due to the pandemic

Other Virtual Workshops Available

Marketing 101: How Marketing is at the core of every growth strategy

This virtual workshop will teach you how to recognize the holistic role of marketing in the growth and profitability of an organization. It will also help you understand the different customers in the marketplace and be customer-driven when making business decisions!

Events Management: Techniques and Strategies on Planning and Launching Events

This virtual workshop is designed to provide the participants knowledge and understanding of general management in handling meetings, special events, conferences and conventions. The program covers topics such as the scope and nature of different events, originating and developing a concept, managing finances including budgeting, funding, and sponsorships, plus managing resources. The program relates to the management of any size or type of event.

Tourism Marketing: Creating a Marketing Plan for your Tourism and Hospitality Business

Marketing tourism products and services are highly challenging due to their unique properties of perishability, seasonality and intangibility. As such, understanding consumer behavior and new approaches within the integrated marketing and communication strategy will be greatly helpful in marketing products and services in the tourism and hospitality industry.

Crisis and Recovery Marketing: Crafting New Marketing Strategies in a Disruptive Business

In response to the impacts of the COVID-19 pandemic in the final stages of crisis and recovery management, a recovery marketing plan will help put a business back on track. The training program seeks to assist firms in the crisis and recovery amidst the pandemic.

Happy young Asia businessmen and businesswomen meeting brainstorming ideas about new paperwork project colleagues working together planning success strategy enjoy teamwork in small modern office.
Marketing Research: Understanding and Applying Techniques for Better Decision Making

This facilitator-led virtual workshop will teach you the concepts and processes of Marketing Research, as well as its various techniques and applications. The course also covers the research design and the use of both qualitative and quantitative methods for gathering, analyzing, and interpreting research data.

Other Virtual Workshops Available

Marketing 101: How Marketing is at the core of every growth strategy

This virtual workshop will teach you how to recognize the holistic role of marketing in the growth and profitability of an organization. It will also help you understand the different customers in the marketplace and be customer-driven when making business decisions!

Happy young Asia businessmen and businesswomen meeting brainstorming ideas about new paperwork project colleagues working together planning success strategy enjoy teamwork in small modern office.
Marketing Research: Understanding and Applying Techniques for Better Decision Making

This facilitator-led virtual workshop will teach you the concepts and processes of Marketing Research, as well as its various techniques and applications. The course also covers the research design and the use of both qualitative and quantitative methods for gathering, analyzing, and interpreting research data.

Tourism Marketing: Creating a Marketing Plan for your Tourism and Hospitality Business

Marketing tourism products and services are highly challenging due to their unique properties of perishability, seasonality and intangibility. As such, understanding consumer behavior and new approaches within the integrated marketing and communication strategy will be greatly helpful in marketing products and services in the tourism and hospitality industry.

Events Management: Techniques and Strategies on Planning and Launching Events

This virtual workshop is designed to provide the participants knowledge and understanding of general management in handling meetings, special events, conferences and conventions. The program covers topics such as the scope and nature of different events, originating and developing a concept, managing finances including budgeting, funding, and sponsorships, plus managing resources. The program relates to the management of any size or type of event.

Crisis and Recovery Marketing: Crafting New Marketing Strategies in a Disruptive Business

In response to the impacts of the COVID-19 pandemic in the final stages of crisis and recovery management, a recovery marketing plan will help put a business back on track. The training program seeks to assist firms in the crisis and recovery amidst the pandemic.

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