DIGITAL MARKETING
Upcoming Workshops
[Virtual Workshop 👨🏻‍💻] Digital Marketing Strategy: Building Trust and Engagement with Your Target Market
APRIL 25, 2025
This digital marketing training is a program that tackles the digital lifestyle of different generations, ranging from older professionals to younger millennials and Generation Z. The goal is to provide a holistic approach to digital marketing education, taking into account the varying levels of familiarity and experience with digital technologies among different age groups.
[Virtual Workshop 👨🏻‍💻] Digital Marketing Analytics: Data-Driven Strategies for Success
MAY 22, 2025
Create more targeted and efficient digital marketing campaigns for your business! This course explores the crucial role of analytics in shaping targeted and impactful digital marketing campaigns. Covering key platforms like Facebook, and Google, and delving into SEO and SEM strategies, the course equips participants with the knowledge to harness data-driven insights.
[In-person Workshop đź‘Ą] Futures Thinking for Brand Strategy: Anticipating Changes and Staying Relevant
JULY 11, 2025
This course is an immersive one-day workshop designed for marketing and customer insights professionals, and strategists who want to move beyond traditional forecasting and embrace futures and foresight. Participants will learn how to spot emerging trends, develop future scenarios, and build proactive strategies that position their brands as industry leaders.
The schedule will soon be announced.
Other Workshops Available
Create an Impactful Online Brand Image: Ensure a Connection with your Target Audience
Are you hardly noticed online? You have a Facebook page but you want more engagement? Learn how to create effective and empathic digital marketing campaigns for your brand/s. Make your brand stand out! This program will cover the importance of translating the Brand’s Core Creative Idea (CCI) on different online platforms as a foundation in creating effective digital marketing campaigns.
Social Media Analytics: Drive Results Through a Data-driven Approach
Create more targeted and efficient digital marketing campaigns for your business! This instructor-led virtual workshop will help you measure and analyze data through social media analytics tools. Learn also to define your campaign objectives and KPIs in line with your primary business goals.
The Essentials of Social Media Management: Amplify your Brand and Engage your Customers
The objective of the program is to allow companies to translate the Brand’s Vision and Mission, and Core Creative Idea on different social media platforms, by creating effective digital campaigns through a monthly/quarterly content plan. The efficacy will be measured depending on the objective of each campaign, whether it be Reach, Engagement, Leads or E-commerce Sales.
Managing a Social Media Crisis: Responding to Complaints to Building a Responsible Online Presence
As disinformation becomes more prevalent, brands need to be more vigilant. So, how prepared are you to protect your brand from disinformation, and how do you responsibly manage negative news or online complaints? Gain skills to handle these challenges! This online workshop aims to help you (1) Use critical thinking for a responsible online presence (2) Craft a crisis communication plan and many more!
Powerful Personal Online Branding: Investing in Yourself so that Others may Invest in You
This program will cover the importance of creating a powerful self-brand by using ones’ strengths, and capabilities to create an efficient personal digital marketing strategy that would result in robust sales, and career growth.
Mobile Marketing 101: Reach & Engage Your Customers Anytime & Anywhere
This program discusses the available mobile technologies, provides samples on how to run campaigns targeted to the mobile community and push mobile as a first strategy to reach and engage customers on the channel they always use.
Ensure Your Target Market Finds You: The Online Customer Journey
Be found online by your target customer! This facilitator-led virtual workshop will let you discover how customers can find your brand, develop content for them, and create a positive user experience for them.
Effective Omnichannel Marketing: Integrating your Marketing Efforts for a Better Customer Experience
Make your brand meet your customers wherever platform they are through the Omnichannel strategy! This virtual workshop will help you integrate both traditional and digital marketing efforts to deliver an effective omnichannel strategy, leading to a better overall customer experience. It will help you become more competitive and grow your business
Other Workshops Available
Create an Impactful Online Brand Image: Ensure a Connection with your Target Audience
Are you hardly noticed online? You have a Facebook page but you want more engagement? Learn how to create effective and empathic digital marketing campaigns for your brand/s. Make your brand stand out! This program will cover the importance of translating the Brand’s Core Creative Idea (CCI) on different online platforms as a foundation in creating effective digital marketing campaigns.
The Essentials of Social Media Management: Amplify your Brand and Engage your Customers
The objective of the program is to allow companies to translate the Brand’s Vision and Mission, and Core Creative Idea on different social media platforms, by creating effective digital campaigns through a monthly/quarterly content plan. The efficacy will be measured depending on the objective of each campaign, whether it be Reach, Engagement, Leads or E-commerce Sales.
Mobile Marketing 101: Reach & Engage Your Customers Anytime & Anywhere
This program discusses the available mobile technologies, provides samples on how to run campaigns targeted to the mobile community and push mobile as a first strategy to reach and engage customers on the channel they always use.
Social Media Analytics: Drive Results Through a Data-driven Approach
Create more targeted and efficient digital marketing campaigns for your business! This instructor-led virtual workshop will help you measure and analyze data through social media analytics tools. Learn also to define your campaign objectives and KPIs in line with your primary business goals.
Managing a Social Media Crisis: Responding to Complaints to Building a Responsible Online Presence
As disinformation becomes more prevalent, brands need to be more vigilant. So, how prepared are you to protect your brand from disinformation, and how do you responsibly manage negative news or online complaints? Gain skills to handle these challenges! This online workshop aims to help you (1) Use critical thinking for a responsible online presence (2) Craft a crisis communication plan and many more!
Ensure Your Target Market Finds You: The Online Customer Journey
Be found online by your target customer! This facilitator-led virtual workshop will let you discover how customers can find your brand, develop content for them, and create a positive user experience for them.
Effective Omnichannel Marketing: Integrating your Marketing Efforts for a Better Customer Experience
Make your brand meet your customers wherever platform they are through the Omnichannel strategy! This virtual workshop will help you integrate both traditional and digital marketing efforts to deliver an effective omnichannel strategy, leading to a better overall customer experience. It will help you become more competitive and grow your business
Digital Marketing Strategy: Building Trust and Engagement with Your Target Market
This digital marketing training is a program that tackles the digital lifestyle of different generations, ranging from older professionals to younger millennials and Generation Z. The goal is to provide a holistic approach to digital marketing education, taking into account the varying levels of familiarity and experience with digital technologies among different age groups.
Powerful Personal Online Branding: Investing in Yourself so that Others may Invest in You
This program will cover the importance of creating a powerful self-brand by using ones’ strengths, and capabilities to create an efficient personal digital marketing strategy that would result in robust sales, and career growth.
Leveraging AI in Digital Branding and Social Media Management: Crafting Digital Campaigns for Reach, Engagement, Lead, and Sales
If you are a Social Media Manager, Marketing Specialist, Social Media Admin, or Entrepreneur, this online course will be perfect for you. This 8-hour workshop will help you craft highly effective and impactful digital campaigns through structured content plans, measuring success based on tailored objectives like Reach, Engagement, Leads, or E-commerce Sales.
Digital Marketing Analytics: Data-Driven Strategies for Success
Create more targeted and efficient digital marketing campaigns for your business! This course explores the crucial role of analytics in shaping targeted and impactful digital marketing campaigns. Covering key platforms like Facebook, and Google, and delving into SEO and SEM strategies, the course equips participants with the knowledge to harness data-driven insights.
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