• Essentials of Social Media Management: Amplify your Brand and Engage your Customers
  • Leading Effective Meetings: Optimizing your Time and Resources
  • Developing an Attitude of Professionalism: Values and Attitudes for Success
  • Effective Workload Management: Everyday Techniques to Get Things Done
  • LeaderShift Module 1: The Leader as a PEOPLE MANAGER: From Task to People Management
  • Multi-Generation Workforce Management: Bridging Work Styles across a Diverse Workforce
  • Project Management Skills for Everyday Tasks: Adopting the Mindset from Planning to Execution
  • LeaderShift Module 2: The Leader as a COMMUNICATOR: From Talking and Writing to Communicating
  • LeaderShift Module 3: The Leader as a PERFORMANCE COACH: From Performance Monitoring to Leading and Coaching
  • Handling Customer Complaints: Communicate and Connect with your Customers
  • Customer Service Recovery: Win Back Customers and Keep Them for Good!
  • Principles of Creative Video Production: How to Produce Interesting, Compelling, and Viral Videos
  • LeaderShift Module 4: The Leader as an INNOVATOR: From Typical to Critical Thinking
  • Critical Thinking and Decision Making in the Workplace: Analyze and Implement Effective Solutions
  • The R.O.I. on a Customer Service Mindset: Reaping the Benefits of a Customer Service Culture
  • Professional Image and Presence: Civility and Etiquette in the Modern Business Setting
  • Managing Employee Development: Creating Programs for Career Growth and Retention
  • Supervisory Essentials: From Task to People Management
  • Interactive & Engaging Presentation Skills: Applicable Tools & Techniques for your presentation
  • Sales Proficiency Training (SPRING): Methods and Techniques in Sales & Negotiation
  • Digital Marketing Toolbox: Using the Paid, Owned, and Earned Model
  • PHONETOGRAPHY: Explore, Create, & Inspire using your Smartphone
  • Supervisory Essentials Training: Leader as an Effective Communicator
  • MS EXCEL MADE SIMPLE: Beginners Guide to Basic Excel
  • CODING FOR KIDS (PART 1): Enhancing Creativity & Critical Thinking
  • ADVANCED MS EXCEL: Optimize its Functions to Ease and Simplify Data-Driven Tasks
  • CREATE A STRESS - FREE SPACE: Managing Stress for a Happier and Healthier you
  • Building and Condo Management: Property & Facility Management, Leasing and Preventive Maintenance
  • Marketing 101: How Marketing is at the core of every growth strategy
  • Practical Enterprise Architecture
  • DIGITAL MARKETING MANAGEMENT: Native Advertising: Aligning Creative Thought Process and Storytelling with your Business Strategies
  • Essentials of Business Communication: Written and Oral Communication for Everyday Use
  • Business Etiquette 101: Professional Guide to Projecting the Best Image of your Company
  • Basic Quality Toolkit: Apply the 8 tools used to improve Productivity, Efficiency and Effectiveness
  • Relationship Marketing: Cultivating Customer Relationship for Long-term Growth
  • Exploring MS Powerpoint and Beyond: Interactive and Engaging Presentation Tools
  • Supervisors as Coaches: Developing a Coaching Culture in your Organization
  • Basic Selling Program: Elevate your Sales Game with Tools and Techniques to close a sale
  • Strategies in Writing: How to Write Lean, Fast, and Viral


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    Social media and its impact on today’s businesses can’t be overstated. But devising a strategic response to this disruptive technology/communication channel has proven tricky to many.

    We consulted with JV Rufino, Director for Mobile and Social of the Inquirer Group, for some of his thoughts for anyone who wishes to be more active on social media.

    It’s important to ask first: why do you want to get on social media? It’s easy to get on the bandwagon and get on social media because everyone is doing it. But if you aren’t clear about your objectives you can’t properly evaluate your efforts and you may end spending a lot of resources without a lot to show for it.

    Listening for keywords associated with your brand and guidelines on when to engage will also be needed. You also have to decide if the account needs to be manned 24/7 or only during certain hours.

    If, on the other hand, your objective is thought leadership and projection then message crafting and communication plans are important.

    Regardless of objective, setting the right tone on social is critical and that is tied intrinsically to your brand. Can your brand pull off a youthful, irreverent tone? Or will doing so come across as “daddy dancing” (a middle-aged guy trying to be hip by letting loose on the dance floor and only succeeding in looking ridiculous).

    What’s your team’s skill set? Having a social media account doesn’t make you a social media expert anymore than having a camera makes you a professional photographer.

    Regardless of your objective, it is important to have a good working knowledge of how to optimize posts (what to post, when to post it and who to post it to).

    It’s tempting to hand control of your accounts to the young guy in the office who posts a lot on social media but is it worth the fallout if he posts on off-brand message or commits the all-too-common mistake of posting a personal post on your official accounts?

    How prepared are you to deal with backlash? Social media isn’t a controlled environment. It’s a big room where a lot of conversations are happening. Not all those conversations will go your way.

    Your team has to learn to deal with that by amplifying the conversations that do go your way and constructively engaging in those conversations that don’t.

    Rufino will hold a workshop with Inquirer Academy titled “Digital Marketing Toolbox” that will help supervisors and managers with marketing experience leverage their skills in the digital world. The first module will be “Using the paid, owned and earned model: Apply these to search, social media and mobile,” which will be held on April 28.

    The other modules will be about mobile marketing and native advertising.