- Critical Thinking and Decision Making in the Workplace: Analyze and Implement Effective Solutions
- CODES OF ETHICS, PROFESSIONAL VALUES AND THE ETHICAL REASONING AND JUSTIFICATION
This course deals with professional values and attitudes required of…
- DIGITAL MEDIA MANAGEMENT: Social Media Landscape: "The Game of Trends"
Despite the fact that the majority of consumers are increasingly active…
- UNDERSTANDING AND APPLYING FULL IFRS/PFRS
International Financial Reporting Standards (IFRSs) are the world’s…
- Effective Writing: The Basics Reviewed
Effective writing is an essential skill in the workplace. But many still need…
- UPDATES ON REGULATORY ISSUES BY SEC, BOA, AND BSP
- EXPLORING AND APPLYING THE PHILIPPINE STANDARDS IN AUDITING
- Leading Effective Meetings: Optimizing your Time and Resources
Meetings are a precious facet of corporate culture, particularly in…
- Developing an Attitude of Professionalism: Values and Attitudes for Success
Over the course of our careers, most of us will move through different roles,…
- Supervisory Essentials Training: From Task to People Management
This two-day leadership training program aims to equip new supervisors and line…
- Practical Enterprise Architecture
- Managing Employee Development: Creating Programs for Career Growth and Retention
Retaining employees and preparing employees for ‘next level’…
- Sales Proficiency Training (SPRING): Methods and Techniques in Sales & Negotiation
- Marketing 101: How Marketing is at the core of every growth strategy
Success stories of most consumer goods or services companies have shown…
- Strategic and Critical Finance for CPAs
In the light of globalization, regional integration, and the convergence…
- DIGITAL MEDIA MANAGEMENT: Strategies in Writing: How to write LEAN, FAST, and VIRAL
- Building and Condo Management: Property & Facility Management, Leasing and Preventive Maintenance
- The R.O.I. on a Customer Service Mindset: Reaping the Benefits of a Customer Service Culture
A palpable ROI when you generate and sustain a culture of customer…
- CREATE A STRESS - FREE SPACE: Managing Stress for a Happier and Healthier you
Many illnesses are exacerbated, if not directly cause, by excess amounts…
- Essentials of Social Media Management: Amplify your Brand and Engage your Customers
There is a modern need for brands and businesses to establish their presence…
THOUGHTS ON CRAFTING A SOCIAL MEDIA STRATEGY
Social media and its impact on today’s businesses can’t be overstated. But devising a strategic response to this disruptive technology/communication channel has proven tricky to many.
We consulted with JV Rufino, Director for Mobile and Social of the Inquirer Group, for some of his thoughts for anyone who wishes to be more active on social media.
It’s important to ask first: why do you want to get on social media? It’s easy to get on the bandwagon and get on social media because everyone is doing it. But if you aren’t clear about your objectives you can’t properly evaluate your efforts and you may end spending a lot of resources without a lot to show for it.
If, on the other hand, your objective is thought leadership and projection then message crafting and communication plans are important.
Regardless of objective, setting the right tone on social is critical and that is tied intrinsically to your brand. Can your brand pull off a youthful, irreverent tone? Or will doing so come across as “daddy dancing” (a middle-aged guy trying to be hip by letting loose on the dance floor and only succeeding in looking ridiculous).
What’s your team’s skill set? Having a social media account doesn’t make you a social media expert anymore than having a camera makes you a professional photographer.
Regardless of your objective, it is important to have a good working knowledge of how to optimize posts (what to post, when to post it and who to post it to).
It’s tempting to hand control of your accounts to the young guy in the office who posts a lot on social media but is it worth the fallout if he posts on off-brand message or commits the all-too-common mistake of posting a personal post on your official accounts?
How prepared are you to deal with backlash? Social media isn’t a controlled environment. It’s a big room where a lot of conversations are happening. Not all those conversations will go your way.
Your team has to learn to deal with that by amplifying the conversations that do go your way and constructively engaging in those conversations that don’t.
Rufino will hold a workshop with Inquirer Academy titled “Digital Marketing Toolbox” that will help supervisors and managers with marketing experience leverage their skills in the digital world. The first module will be “Using the paid, owned and earned model: Apply these to search, social media and mobile,” which will be held on April 28.
The other modules will be about mobile marketing and native advertising.