Design thinking” is a phrase we’ve been hearing a lot lately, and while it sounds cool, we’re not really sure what it refers to, and how it could benefit us. We asked Jag Garcia, our resource person on design thinking, to enlighten us.
Design thinking or human-centered design is anchored on the premise that meaningful solutions to problems arise from not just understanding the problem, but also from understanding the user. This means that beyond functionality, we need to understand the how—why—when of the product’s intended use. We need to understand the “world” in which the problem, the user, and the solution will exist.
With this knowledge you can develop solutions that achieve the user’s needs. It sounds simplistic but practicing it is not.
Thousands of companies—from startups to multinational blue chips—have embraced design thinking as a methodology for product development. It’s fairly straightforward, only has five steps, and allows for flexibility and adaptability to changing market and manufacturing realities.
A design thinker thinks beyond developing an answer to a challenge—he thinks of a solution that matters, to all stakeholders.