Inquirer Academy

₱ 18,000.00

Issues and Crisis Management: Responding to Media in Times of Crisis

Why join the workshop?

What would be an organization’s worst nightmare? A good candidate for this dubious honour might be to see your reputation, carefully built over many years, destroyed in just one day because of an inadvertent accident or incident resulting in major customer dissatisfaction - or worse, like physical injury or damage to property.

Here, it is not just the situation itself that is the problem, but also how the public will perceive it and your business during and after the crisis. Many organizations believe that with less or no talk at all, less mistakes could be committed, but does this still hold true in today’s hyper-connected and share-happy world?

The ability to respond to traditional and social media in times of crisis is an invaluable skill that every organization must always have at the ready, and this workshop will give participants an appreciation and understanding of the importance of communication among important players of the organization, as well as to the public, in times of crisis.

“This workshop was very helpful. We have a very dynamic media environment and workshops like this help refresh our ideas as well as learn new ways of handling issues. The second day session was really, really helpful with comments from well-respected media practitioners and journalists. Resource Person has an excellent command of the points she discussed; evidently, she knows very well issues management and media. She’s an authority of the topics discussed.” - Erlinda Lizardo of Solid Cement Corp. (Cemex)

“Ms. Connie Kalagayan is very personable and makes the topics very easy to relate do.” - Pinky de Maisip of Asian Hospital and Medical Center

“Ms. Connie Kalagayan is well-versed with the topic and the examples that she used can be applied. Groupings done according to related industries proved to be effective.” - Emilie Anne Gatmaitan of San Miguel Brewery

REGULAR RATE: PHP 18,000.00
EARLY BIRD RATE: PHP 17,100.00
GROUP RATE (3 to 9 pax): PHP 17,100.00
GROUP RATE (10 to more pax): PHP 16,200.00
ON-SITE RATE: PHP 19,500.00

Objectives:

Benefits to participants of this workshop, and their organizations:

Learn how to protect your company/brand reputation, integrity and credibility
Practice how to effectively communicate and respond to media during crises
Gather best practices on how to prepare, handle, and recover from a crisis

Who Should Attend:

This hands-on workshop is ideal for entrepreneurs, PR practitioners, corporate and public affairs practitioners, as well as marketing and communications professionals. Representatives of politicians and celebrities, and people assigned to represent an organisation or advocacy, will also find this workshop highly beneficial.

Outline:

The highly-interactive workshop will cover the following topics:

Overview of crises and how social media is changing the way we deal with them
How to craft a crisis communications plan, key messages and statements
Three Phases of Crisis - Preparation, Response, and Recovery
Techniques in dealing with the media during a crisis

Crisis simulation workshop (mock press conference with Inquirer reporters)
Measuring a successful crisis communications plan

How to establish your organization’s Crisis Management Manual

Course Schedule:

Nov 6 - 7, 2018

CONTINUING PROFESSIONAL DEVELOPMENT FOR CPAS

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