• Essentials of Social Media Management: Amplify your Brand and Engage your Customers
  • Leading Effective Meetings: Optimizing your Time and Resources
  • Developing an Attitude of Professionalism: Values and Attitudes for Success
  • Effective Workload Management: Everyday Techniques to Get Things Done
  • LeaderShift Module 1: The Leader as a PEOPLE MANAGER: From Task to People Management
  • Multi-Generation Workforce Management: Bridging Work Styles across a Diverse Workforce
  • Project Management Skills for Everyday Tasks: Adopting the Mindset from Planning to Execution
  • LeaderShift Module 2: The Leader as a COMMUNICATOR: From Talking and Writing to Communicating
  • LeaderShift Module 3: The Leader as a PERFORMANCE COACH: From Performance Monitoring to Leading and Coaching
  • Handling Customer Complaints: Communicate and Connect with your Customers
  • CUSTOMER SERVICE SERIES 2: Customer Service Recovery: "Win Back Customers and Keep Them for Good!"
  • DIGITAL MEDIA MANAGEMENT SERIES 4: Principles of Creative Video Production: "How to produce interesting, compelling, and viral videos"
  • LeaderShift Module 4: The Leader as an INNOVATOR: From Typical to Critical Thinking
  • Critical Thinking in the Workplace: Analyze and Implement Effective Solutions
  • CUSTOMER SERVICE SERIES 3: The R.O.I. on a Customer Service Mindset: "Reaping the Benefits of a Customer Service Culture!"
  • Professional Image and Presence: Civility and Etiquette in the Modern Business Setting
  • Managing Employee Development: Creating Programs for Career Growth and Retention
  • Supervisory Essentials Training: From Task to People Management
  • Interactive & Engaging Presentation Skills: Applicable Tools & Techniques for your presentation
  • Sales Proficiency Training (SPRING): Methods and Techniques in Sales & Negotiation
  • Digital Marketing Toolbox: Using the Paid, Owned, and Earned Model
  • PHONETOGRAPHY: Explore, Create, & Inspire using your Smartphone
  • Supervisory Essentials Training: Leader as an Effective Communicator


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    ₱ 11,800.00


    Why join the workshop?

    It has been said that content is king, but with so many messages being communicated to us on a daily basis, many important messages naturally get drowned out. In this digital age where messages can be delivered via social media, it has become more urgent for writers to express ideas in a narrative that can hook readers with ever-shortening attention spans.

    With today’s technology, everyone can write articles or publish their opinions online, but few can engage readers consistently with clarity of presentation, power of emotion, and strength of narrative, while at the same time react quickly to ongoing developments and ride the tide of popular or trending topics. The workshop will allow participants to learn how to write and publish stories for your chosen target audience, specifically optimised for online consumption, either through websites, social media feeds, newsletters, press releases, or blogs. These techniques can be applied to writing as a hobby, for social media content, marketing communications, journalism, or for events.

    This workshop is the first of four related courses on how you can use digital media to great advantage. INQUIRER.net journalists led by editor in chief John Nery draw lessons — of all kinds — from the experience of the country’s leading news website. Understand the three kinds of audience; learn to write fast; create your own pocket newsroom; work with the crowd to create content; share techniques for handling trolls; produce compelling video that works on all screens; and much more. Only at the Inquirer Academy.

    Who Should Attend:


    The course is appropriate for anyone with an interest in writing for online audiences, be it as a hobbyist or professional in the industry. Individuals in marketing, communications, public relations, journalistic, creative, or content management functions of a business would also benefit from learning how to tailor-fit their messages and writing styles for digital media.


    The hands-on workshop will not just focus on the basics of how to write articles, but also delve more into the techniques to deliver relevant and compelling stories for online publication. The workshop and exercises will guide participants through the following topics:


    • Understanding Digital Media - A Working Framework
    • Meeting the 3 Audiences - Appetite, Sentiment, and Knowledge
    • Issues, Concerns, and Strategies for Digital Writing
    • Writing a memorable close

    Course Schedule:

    Jan 24 - 25, 2017

    Nov 14, 2016

    Nov 14, 2016