Why join the workshop?
Issues and Crisis Management Workshop gives you an appreciation and understanding of the importance of communication among important players of the organization, as well as to the public, in times of crisis.
During the workshop, you will learn how to respond to traditional and social media during issues and crisis.
Benefits to participants and their organization:
• Learn how to protect your company / brand reputation, integrity, and credibility
• Learn how to effectively communicate and respond to media during crisis
• Learn how to prepare, handle, and recover from a crisis
Who Should Attend:
This hands-on workshop is ideal for entrepreneurs, PR practitioners, corporate and public affairs practitioners, as well as marketing and communications professionals. People assigned to represent an organisation or advocacy, will also find this workshop highly beneficial.
The workshop will cover the following topics:
Overview of Crisis
How is social media changing the way we deal with crisis
How to craft crisis communication plan, key messages, and statements
Three Phases of Crisis
Dealing with Media during a Crisis
Crisis simulation workshop
How to message a successful crisis communication plan
How to craft your Crisis Management Manual
*Program fee is PHP 7,900 (+ 948 VAT)
Mar 6 - 6, 2012