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HOW BUSINESSES CAN TAKE ADVANTAGE OF SOCIAL MEDIA TRENDS

Most companies today have digital marketing or social marketing departments.  But with the viral and somewhat uncontrollable nature of social media, the key messages or even the brand image could be damaged by negative assertions or feedback. In short, this has meant bad publicity that companies…

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THE NEED TO REINFORCE PROFESSIONALISM IN THE WORKPLACE

WE PREVIOUSLY thought that once young millennials enter the workforce, they would assimilate into the world of business seamlessly.

But with the rise of BPOs and their more informal culture, plus mobile technology and casual fashion, companies are now struggling with maintaining an attitude…

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LEADERSHIFT: MORE PERSPECTIVES

OUR FAITHFUL readers may recall our column two weeks ago on preparing for the move from rank-and-file to supervisor.   We enumerated the various challenges and opportunities that the newly promoted would face.  For today, we interviewed Boris Joaquin, Chief Equipping Officer of Breakthrough…

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MANAGING MILLENNIALS: CHALLENGES AND OPPORTUNITIES

Let’s face it: for the next five years at least, any business hiring new talent will have to get used to dealing with millennials and their work styles.

There are many stereotypes, such as  “always glued to their social media accounts” or “always dissatisfied and…

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